Hasbro, one of the largest toymakers in the US is planning to unveil a new accessory called My3D that will bring 3D content to the iPhone and the iPod Touch.

My3D looks like a pair of binoculars, which has a slot to insert the iPhone or iPod Touch. Once connected, you can use it to view 3D content on the iPhone or iPod Touch using specialized apps that will be available on the App Store.

According to the Associated Press, “My3D” has the backing of Apple and the product had been under the works for some time with Apple actively assisting Hasbro with the development.

[via here]